Eco-Friendly Homes: What Buyers Are Looking For?

29% of home buyers in Africa are now preferring green homes and even willing to pay a premium for them.
One of the main things eco-conscious buyers look into when purchasing a home is energy.
Saving water will always be a plus in any homestead and it can be super simple with the right systems in place.
For developers and sellers, understanding these priorities is essential in meeting the growing demand for green homes.

Eco-friendly homes are quickly graining traction and becoming a way of life for a lot of people in the world today. Fuelled mainly by the adverse climate changes and the Covid-19 pandemic, people are now intentionally prioritising wellness and eco-friendly living is one of the main ways to do this. According to a report by Knight Frank, 29% of home buyers in Africa are now preferring green homes and even willing to pay a premium for them.

When it comes to eco-friendly homes, there are certain things buyers look for. Let’s explore these;

Table of Contents

Energy Efficiency

One of the main things eco-conscious buyers look into when purchasing a home is energy. Features like solar panels, energy-efficient windows, LED lighting, and appliances with high energy ratings not only help in minimising costs, but also greatly minimise environmental impact. Many buyers are also interested in smart home technology that monitors and optimizes energy consumption.

Sustainable Building Materials

Today’s eco-conscious homebuyers are actively looking for properties built with sustainable materials, a trend mainly fuelled by environmental awareness and a desire for long-term durability. Materials such as bamboo, reclaimed wood, and recycled steel not only reduce the environmental footprint of construction but also provide durability and aesthetic appeal. By investing in homes built with sustainable materials, buyers align their values with their lifestyle, creating spaces that are both beautiful and environmentally responsible.

Water Conservation Systems

Saving water will always be a plus in any homestead and it can be super simple with the right systems in place. Things like low-flow toilets and efficient shower heads help cut down on water use without you even noticing a difference. Rainwater harvesting is another great option, collecting rain to water your plants or clean outdoor spaces. And if you want to take it up a notch, greywater systems reuse water from sinks and showers for irrigation, which is especially handy in areas where water is limited. It’s an easy way to save money and help the planet without changing much about your daily routine.

Indoor Air Quality

For many buyers, good air quality is essential, making it a must-have feature in modern homes. Health-conscious buyers prioritise non-toxic paints and finishes to minimise chemical exposure, along with formaldehyde-free furniture to reduce indoor pollutants. Advanced ventilation systems, such as energy recovery ventilators (ERVs), are also important, providing fresh air while maintaining comfortable indoor temperatures.

Additionally, HEPA filters play a crucial role in improving indoor air quality by capturing dust, allergens, and other tiny particles, ensuring a cleaner and healthier living environment. Homeowners can also enhance air purity naturally by incorporating air-purifying plants, which help cleanse the air while adding a touch of greenery to the home. Buyers today seek homes that not only look beautiful but also provide a comfortable and healthy space to live in, making superior air quality an essential feature.

Smart Landscaping

A bit of greenery is pleasing to the eye. It gets even better when the greenery is not only pleasing to the eye, but also functional. In eco-friendly homes, landscaping that incorporates a bit of grass, trees, native plants and kitchen gardens is becoming a major selling point. Native plants require less maintenance and are better suited to local climates.

The grass and trees bring about an aesthetically pleasing look as well as clean air. Kitchen gardens on the other hand enhance the beauty of an outdoor space and also offer homeowners the benefit of growing their own food. Together, these sustainable landscaping choices create a serene, environmentally-friendly outdoor environment that enhances both the aesthetic appeal and the ecological value of the home.

Renewable Energy Integration

Renewable energy integration is always a plus in any kind of home. This is because solar panels or wind turbines allow homeowners to generate their own energy, reducing their reliance on fossil fuels, hence, lowering utility bills. Many buyers appreciate homes that not only provide some sort of energy independence but can also ensure a more sustainable environment while lowering costs in the long run.

Location and Access to Green Spaces

Location and access to green spaces are key considerations for eco-conscious buyers. Living close to parks, nature reserves, and walking trails offers more than just scenic views, it promotes overall wellness by providing easy access to outdoor activities like walking, running, and cycling. Being near green spaces encourages a healthy lifestyle, reduces stress, and enhances mental well-being. For many buyers, the ability to connect with nature and enjoy outdoor fitness options is a major factor in choosing a home.

Conclusion

Eco-friendly homes are no longer a niche market; they are quickly becoming the mainstream preference. Buyers are willing to invest in features that align with their values and contribute to a healthier, more sustainable lifestyle. For developers and sellers, understanding these priorities is essential in meeting the growing demand for green homes.

With these aspects in place, properties can stay ahead of the competition in the market and contribute to the much-needed global sustainability shift.